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Whiskey business
Whiskey business





  1. #WHISKEY BUSINESS FULL#
  2. #WHISKEY BUSINESS SERIES#

Then there’s the low rye recipe for the sweeter palate. “So, take the balance of the high rye, which is gonna be very spicy and very earthy. What, I wondered, was the profile of this whiskey? And in the process discovering that our flavor profiles were very, very similar.” And so again, I was really impressed with how very quickly our palates were aligned, being able to narrow it down to five samples from 25.

whiskey business

“I’ve used a lot of cask finishing in the past when I was making single malt in Colorado. “I knew that we were going to cask finish, but I didn’t know what we were going to cask finish with until after we had created our blends,” he explains. Along with that, Dietrich always had an extra plan for this creation in mind. It’s a very similar process in the sense that you can really blow out a certain flavor profile or overwhelm all the other little delicate flavors in there.”Īs established at the top of this written hour, all the whiskeys available were Willett.

#WHISKEY BUSINESS FULL#

Imagine a kitchen cabinet full of spices, taking all those spices and making your own blend of spice. And we discovered that we had created very similar blends. With this, I think we ended up with five total. I start with the nosing* as it will give me an idea of the base profile, and then you generally create a base of maybe two or three of those samples. We sat there selecting bottles at random. “We sat down without really speaking too much and then started to build our first individual batches. So similar that the men found themselves getting down to work with little time for small talk. We discovered very quickly that our palates were very similar.” We sat down with around 20 to 30 different samples of whiskey, two different recipes with a variety of ages anywhere from four-year all the way up to eight-year. “We both have a love for great whiskey, and we have a love for the process. “What I love about this is it is an exploration between two different minds and two different palates that are converging to create something phenomenal,” he smiles.

whiskey business

I wanted to start at the top of Everest and continue to climb from there.”ĭietrich is clearly very excited to discuss the work he engaged in with Kulsveen.

whiskey business

When we were originally discussing the Masters of Whiskey Series, my first choice was Willett Distillery. Anything I’ve ever had from Willett has always been phenomenal. They wanted it to be exclusive as well as extremely unique, and to be honest, they’ve really knocked it out of the park. “They also make incredible bourbon, but the way they’ve worked with their recipes, they were never intent on having their whiskey everywhere in the world. “Willett is that pinnacle of rye,” enthuses Dietrich.

#WHISKEY BUSINESS SERIES#

It is the result of a collaboration between Dietrich and Master Distiller Drew Kulsveen of Willett Distillery, which has produced an expression that is more than worthy of launching a series such as this. The launch celebration (of what will be an ongoing project) is the BLACKENED x Willett Kentucky Straight Rye Whiskey Finished in Madeira Casks. Remember what the general ethos of BLACKENED’s founders is: something along the lines of, “to dare is to do is to be is to enjoy is to not give a flying fuck about what anyone thinks as long as we’re enjoying the adventure.” Add the two together, and bingo! You have the Masters of Whiskey concept, a union between the highly skilled imagination of Master Distiller Rob Dietrich and the ingredients and essence of some of the world’s most famous whiskey distillers. Now, take all of that and add it to BLACKENED. the chemist, means that when it comes to possibilities, the creation of a whiskey leaves you with a plethora of them. That delightful merging of ingredients and environment, as orchestrated by the master distiller, a.k.a. Another thing you learn about the magic of whiskey is that its essence is really all about alchemy. One thing you soon realize about master distillers is that they are akin to highly skilled chemists. Steffan Chirazi gets a full measure of the story. Kicking things off is BLACKENED x Willett Straight Kentucky Rye Finished in Madeira Casks. Adventure is everything when it comes to whiskeys, and Rob Dietrich has made sure that BLACKENED® American Whiskey dares to be bold by initiating the Masters of Whiskey Series.







Whiskey business